Objective:

Drive excitement for Google Search by showing up on the world’s biggest sporting stage.

Role:

Brand + program lead. Oversaw all campaign elements across anthems, broadcast integrations, partnerships, creators, and paid social. Liaison to teams across APAC, LATAM and EMEA. (Creative: Google Brand Studio, Media Futures Group)

Strategy:

In the summer of 2026, soccer was ascendant in the US. Add home turf excitement to what was already the most searched sport in the world — and it was clear from Search trend data that the anticipation for the 2026 FIFA World Cup was unrivaled compared to years past.

Search left nothing on the pitch. Demonstrating how the latest features help answer any question fans have about the game, we showed up across 200+ broadcast spots, 38x creators, and through partnerships with the US Men’s Team, The Athletic, OneFootball + more.

Results:

+3pt lift in Search excitement

IG collab with eventual Spanish champ Lamine Yamal was the most-viewed @Google post ever.