Objective:

Drive excitement for Google Search by showing

Role:

Brand lead. Pitched concept to Google leadership and oversaw all elements of creative and marketing plan, in partnership with Media Futures Group (agency) and NBCUniversal (brand partner).

Strategy:

In 2025, Google partnered with NBCUniversal to prove that even the most delightfully over-the-top holiday crises can be solved with Google’s latest Search and Shopping tools.

Leaning into the popularity of Hallmark movies and the growing success of mini-dramas on social, we created three faux trailers featuring an ‘Avengers’-like reunion of stars across NBCU IP, from ‘Love Island’ to ‘The Traitors’ and ‘Chicago Fire’.

We launched these trailers as fake films, dropping them during the Macy’s Thanksgiving Parade broadcast, as well as on social, talent amplification, Peacock streaming and select cinemas.

Results:

+3pt lift in Search preference

Social buzz: 5k+ comments by fans in the first 48h

AdWeek Media Plan of the Year (Branded Content)