New ways to Search

Google x Barbie (Film)

Gen Z and Millennial audiences view Google Search as a utility, with its value to users sitting firmly in the functional vs emotional space. Our remit was the make Search matter in the context of today, finding ways to bring the product and brand into culturally relevant spaces. And what was more relevant in the summer of 2023 than the massive Barbie movie, which ended up being the year’s highest-grossing film.

Just like how Barbie discovers the real world in the film, we sought to demonstrate that new ways to Search in the Google app help Barbies of all kinds discover the world around them. Just ask comedian Meg Stalter, dolled up in bright pink fancy.

Media: CTV, Cinema, Social, Creators

Project Responsibilities:
Pitched & launched Google’s partnership with 2023’s largest film ‘Barbie’ to promote New Ways to Search.
Coordinated across studio and agencies on strategy and creative, raising brand relevance +5pts.

(Media Agency: Media Futures Group | Creative: Internal Google, 72&Sunny