New ways to Search

Google x Beetlejuice Beetlejuice

In 2024, we brought Search to a sequel 36 years in the making: Tim Burton’s “Beetlejuice Beetlejuice”. Through a 360 campaign in partnership with Warner Bros Studio, we sought to highlight that — whether you’re in the Netherworld or the real world — you can navigate life’s frights with the new ways to Search.

Our creative concept anchored on Bob the Shrinker, Beetlejuice’s iconic sidekick and a breakout fan favorite character from the film. Following his rise to fame in the movie, we imagined him as a newfound social media influencer, navigating his transition from the Netherworld to Hollywood — using the newest features in Search, like AI Overviews, Lens and Circle to Search.

Our social-first campaign approach doubled positive sentiment on social for Search, and earned recognition from AdAge as one of the top social media marketing moments of the year.

Media: CTV, Online Video, Social, Creators

Project Responsibilities:
Pitched brand partnership to VPs+ for ‘Beetlejuice Beetlejuice’.
Oversaw strategic brief, shoot and integrated plan with the film studio, creative, PR & media.

(Media Agency: Media Futures Group | Creative: Internal Google, 72&Sunny