Find That Thing

Google Search 2022 Brand Campaign

Younger audiences love Google as a brand. But because they’ve grown up with Search, they don’t perceive the product as particularly innovative. In 2022, Google wanted to showcase the evolution of Search by highlighting the latest Lens and Search a Song features in the Google app. Whether you’re searching for an item that’s hard to describe in words, or trying to identify a track through just a hum, it was easier than ever to “Find That Thing” with Google.

The brand campaign employed a bold visual style, a purposeful departure from what you might typically expect of Google.

Through digital, OOH and social media, our brand media campaign drove an overall 5% lift in daily active app users, aged 18-24.

Media: OOH, Digital, CTV, Social + Influencer

Project Responsibilities:
Campaign management and strategy
Oversaw brand media production (video and photography shoot)
Key day-to-day contact for creative agencies
Drove influencer approach and content across Instagram and TikTok
Coordinated across Product Marketing, Creative and Media teams
(Media Agency: Media Futures Group | Creative: Internal Google, Stink UK, Crown+Conquer)