Objective:

As part of strategic planning for the following year’s brand campaign, we sought to bridge the Gen Z gap amongst our internal teams.

Role:

Defined learning agenda and discussion guides for panelists. Developed takeaway report and managed day-of logistics. (Creative: Cashmere Agency)

Strategy:

Daylong immersive summit and follow-up insights report for 40+ members of Google’s brand, media and creative teams.

10+ panelists of Gen Z cultural experts focused on topics spanning consumption, Web3, dating and identity.

Results:

Cohesive point of view across teams (brand, creative, media)

Equipped exec decision-makers with tools and takeaways

Armed team members with concrete do’s and don’ts and precise activation guidelines for future campaigns.