Discover Your Great Indoors

Pandora Spring/Summer 2020 Brand Campaign

In spring 2020, the world was thrown off course by the COVID-19 pandemic. Across the US, folks were sheltering in place. We learned to cut our hair from YouTube tutorials, did Downward Dog in our living rooms, and stayed connected over countless chaotic (but much-needed) Zoom happy hours.

With tens of millions of Pandora users across the country, we noticed that with more people staying at home, listening on connected devices like smart speakers was spiking. Music’s magic is its ability to transform your environment, and we sought to highlight that a good song can take you to all-new places, even if you’re stuck inside. We sought to remind folks that they could Discover Their Great Indoors.

The cross-media campaign (produced entirely remotely) generated 6M listening hours on Pandora, and drove over 74,000 incremental site visits to our connected devices homepage, www.pandora.com/everywhere.

Media: AVOD/OTT, Social, Digital, CRM

Project Responsibilities:
Briefed in campaign and built strategy with media agency
Primary point-of-contact and collaborator with Creative Strategy, Production, and Internal Marketing Channels.
Contributed to research and measurement plan
(Media Agency: Horizon Media, Creative Agency: OddFellows)