El Pulso

Launching Pandora’s Hottest Latin Music Station

El Pulso is Pandora’s flagship destination for the latest and greatest in Latin music. To launch the station, we partnered with 20+ artists, which included a content capture at the 2018 Latin Billboards. They shared their thoughts on the pulse of their music and of the industry today. Collaborating with Pandora’s Sales Marketing and Experiential teams, we drove $2M+ of ad revenue in its launch year. El Pulso live concerts continue to be held in Los Angeles and Miami annually.

Media: Paid Social, Organic Social, Live Events, Email & Push

Project responsibilities:
Briefed in project with Creative and Curation
Campaign manager: coordinated integrated GTM strategy with Marketing Channels
Established partnership process and calendar with Artist Relations and Curation teams
Primary liaison with Sales Marketing