Sound On: Pride

Pandora Pride 2019 Integrated Campaign

Music has always played an integral role in the LGBTQ+ community and experience, and Pandora wanted to celebrate all the sounds that make up Pride. To mark the 50th anniversary of the Stonewall Riots, Pandora and SiriusXM (our parent company) sponsored Pride celebrations in our hometown cities: New York and Oakland — organizing employee marches and festival booths. We also promoted LGBTQ+ focused playlists, podcasts and stations. In particular, as June was also Black Music Month, we highlighted our “Black x LGBTQ” playlist, featuring music from prominent Black queer artists and allies.

Media: Sponsorships of New York & Oakland Pride, Social, Email & Push

Project responsibilities:
Briefed in project with Creative and Curation
Campaign manager: coordinated integrated GTM strategy with Marketing Channels
Brand lead and sponsorship organizer for Oakland and NYC Pride