The Sauce

Launching Pandora’s Hottest Hip Hop Station

The Sauce is Pandora’s flagship hip hop station, featuring the latest and greatest in rap music. To launch the station, we developed a marketing plan that involved 30+ partnerships with artists and influencers. We asked them to ‘Sauce It Up’: show off their swagger, their confidence, their special Sauce. The campaign drew 900K incremental users over the course of a year. We also collaborated with Sales to establish the station as a sponsor opportunity, driving $300K in ad revenue.

Media: Paid Social, Organic Social, Email, Push, Brand Partnership with HypeBeast

Project responsibilities:
Briefed in project with Creative and Curation
Campaign manager: coordinated integrated GTM strategy with Marketing Channels
Established partnership process and calendar with Artist Relations and Curation teams
Primary liaison with Sales Marketing