Objective:

As sports shut down due to the COVID-19 pandemic, Pandora partnered with LeBron James’s athlete platform Uninterrupted to bring fans ways to stay connected with their favorite players.

Role:

Brand and Media lead. Primary point of contact with creative studio and media agencies. (Creative: Pandora Internal)

Strategy:

Pandora partnered with Uninterrupted to release exclusive playlists and content from star athletes like Kyle Kuzma (NBA), Rob Gronkowski (NFL) and A’ja Wilson (WNBA).

When the NBA returned in the fall after a long hiatus for the season finals and playoffs, we built on the excitement by surrounding games with spots, custom integrations, and the presenting sponsorship of the NBA Courtside Tip-Off Show. We reached fans on endemic platforms like Bleacher Report and Complex. All driving to custom Pandora Modes on Uninterrupted Radio.

Results:

+10 point lift in Brand Intent amongst NBA fans

+24% YoY lift in brand search interest (Oct 2020)