Listen Beyond The Athlete with
UNINTERRUPTED

Pandora Fall/Winter 2020 Brand Campaign

UNINTERRUPTED is an athlete-led platform founded by LeBron James. In 2020, Pandora partnered with UNINTERRUPTED to release exclusive playlists and content from star athletes like Kyle Kuzma (NBA), Rob Gronkowski (NFL) and A’ja Wilson (WNBA). In the same year, sports shut down across the country due to COVID-19. Fans were looking for more ways than ever to stay connected to their favorite sports stars.

After a long hiatus, when the NBA returned in the fall for their season finals and playoffs, we built on the excitement by surrounding games with TV spots, custom in-game integrations, as well as being the presenting sponsor of the NBA Courtside Tip-Off Show. We also reached fans digitally on endemic platforms like Bleacher Report and Complex. All driving to custom Pandora Modes on UNINTERRUPTED Radio.

NBA Fans exposed to the campaign indicated a 10pp increase in intent to use Pandora (vs. control). Google Searches for Pandora Radio also increased 24% year-over-year in October 2020.

Media: TV, In-Game Integrations, Social, Digital

Project Responsibilities:
Briefed in campaign and built strategy with media agency
Primary point-of-contact and collaborator with Creative Strategy, Studio and Production.
Contributed to research and measurement plan
(Media Agency: Horizon Media, Creative Agency: Internal Pandora, supported by Stalkr.)