Holiday Travel is Better with Sound On

Pandora Winter 2018 Brand Campaign

At the end of 2018, Pandora launched its new brand narrative: Life is Better with Sound On. To tell our story, we narrowed in on a specific, but universal, struggle of the holiday season: travel. We blanketed airports, train stations and bus shelters with hyper-specific messaging, amounting to over 1,100 creatives. Our ads asked travelers to turn the tables on traffic, delays and crowds — by turning up to their favorite songs, podcasts and playlists on Pandora. The campaign generated 67 million incremental listening hours.

Media: Out-of-Home, Social, Geo-Targeted Digital, Influencers

Project responsibilities:
Media strategist for overall plan
Communicated directly with influencers for briefing and approvals
Owned relationship with our OOH and digital/social media agencies
Primary point-of-contact for Artist Relations and Creative

Additionally, we asked 40 travel and lifestyle influencers to share how their holiday season was made better with Pandora.