Introducing the All-New Pandora

Pandora Winter 2019 Brand Campaign

In late 2019, Pandora drastically revamped its app, introducing new ways to access personalized music & content recommendations. To reintroduce and combat out-dated perceptions of the brand, we went bigger and bolder than we had done in years. We acknowledged (with a wink) pain points that we learned through focus groups and testing. And we exhausted a variety of media channels to spread the good word: Pandora is all-new, all you.

Media: Television, AVOD/OTT, Social, Digital, Out-of-Home, Influencers, Experiential, Street Murals

Project Responsibilities:
Briefed in campaign and built media strategy
Lead buyer on digital, AVOD/OTT, and paid social
Primary point-of-contact and collaborator with Creative Strategy and Studio
Consulted on television, influencer, and experiential strategy
Contributed to research and measurement plan

My favorite part of the campaign? For launch, we thew a silent disco in Times Square to a live performance from Halsey, streamed on the big screen.